In fact, more than half of coffee drinkers say coffee helps create meaningful moments with their friends and family,” said Jenn Wong, vice president, Channel Development Americas at Starbucks. “We know that sharing a coffee is a way for people to connect with one another. As one of the world’s most renowned and popular locations, the museum is known for its vast exhibitions and collections but is first and foremost a place that inspires connection with the world around us, including each other. Starbucks teamed up with actress Ashley Park to create The Starbucks ® Coffee Break-away, set in a larger-than-life place that’s also the perfect setting for small moments of human connection: the American Museum of Natural History in New York City.
Introducing The Starbucks ® Coffee Break-away, a chance to break away from everyday distractions, wherever you are, to tune into those who matter most, inspired by Starbucks ready-to-drink (RTD) beverages. Nearly three out of four say they sometimes struggle to be present in their daily lives – and are twice as likely to struggle to be present with their closest loved ones, compared to more casual relationships, like co-workers.* As an uplifting reminder to be more present with those who matter most, The Starbucks Coffee Break-away is all about tuning out distractions and tuning into each other, with Starbucks ® ready-to-drink coffeesĪ new study reveals that now more than ever we feel the need to connect with each other, yet never have we been more distracted: nearly 90 percent of Americans say it’s more important to be present in the moment and connect with each other than two years ago.
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